11 Tools to Build Up Your Hospital-Based Business Webinar

This webinar will take a deep dive into how to work all aspects of a hospital to generate referrals – even those which have their own hospice program. Salespeople typically work the “middle” in a hospital. Learn how to effectively influence the other segments with 11 effective tools.

• Describe how the hospital is a “mini city” and how it works
• Understand the key sub-customer groups that exist in a hospital
• Use hospital admissions to control your cap liability
• Explain the key value propositions in a hospital
• Implement strategies and actions to increase referrals

Hospitals are “mini cities” that hold many opportunities to deliver the gift of hospice, serve more patients, and grow. Understanding how a hospital works, the different customer groups within it, and what the value propositions are is vital to increasing referrals. This webinar will provide the knowledge, insight, and strategies necessary to develop a hospital into a major account. For those hospices concerned about keeping their length-of-stay under control to avoid cap issues, driving admissions from hospitals is key. Participants will receive 11 specific tools and strategies to build a hospital-based business and walk away with new ideas and approaches to drive success.

 

This session is designed for clinical nurse liaisons, account/sales team members, and any professionals interested in developing their community’s hospitals into major accounts.

 

• Case study examples and trigger sheets
• Relationship management matrix
• Training log
• PDF of slides and speaker’s contact info for follow-up questions
• Attendance certificate provided, however there are no pre-approved CEs associated with this webinar

Kurt Kazanowski